Business Development Manager - Water Market

Why this role?

We are accelerating our expansion in Germany’s water sector. The potential is high, but we haven’t yet built the full go-to-market approach.

You will play a central role in:

• Building a network of strategic partners,
• Structuring our German sales approach,
• Positioning our unique portfolio (data loggers, RTUs, SCADA),

Your key responsibilities :

• Promote SOFREL and SAE solutions to public and private water operators in Germany,
• Build, structure and manage a network of local distributors,
• Represent LACROIX towards key stakeholders and associations (e.g. DVGW, BDEW),
• Monitor market trends and regulations to shape our strategy,
• Work closely with product, technical and marketing teams to tailor value propositions to the German market.

What makes this role unique : 

• You’ll operate with autonomy and impact, while embedded in our German sales team,
• You’ll leverage SAE’s strong customer base and local presence,
• You’ll work with a proven product portfolio, certified and differentiated,
• You’ll benefit from a complete customer journey support: pre-sales support, training, technical, sales, after-sales,
• You’ll actively contribute to building LACROIX’s Smart Water footprint in Germany.

Who you’ll work with :

• SAE Sales Director (your manager),
• LACROIX Environment’s International Sales Director (functional reporting),
• Product & marketing teams at SOFREL and SAE,
• Partners, municipalities, public operators.

What we’re looking for :

Must have:

• Strong business development background with proven track record,
• Experience in the German water or infrastructure market,
• Ability to build and scale a partner network,
• Understanding of industrial/automation/IoT solutions,
• Fluent in both German and English.

Nice to have:

• Previous exposure to PLC/RTU or SCADA systems.

What we offer

• A newly created position with full ownership,
• A high-impact role with visibility and growth potential,
• Access to best-in-class support teams,
• Flexible remote work, with regular travel to customers and our French sites.

Ready to lead our German expansion?

Apply now and take part in shaping a more sustainable water future with LACROIX.

Grow the future of smart water in Germany

Join LACROIX to shape the future of water infrastructure. In this key role, you’ll unlock the potential of a strategic market by deploying cutting-edge, secure and connected solutions.

LACROIX, tech for a smarter and more sustainable world

LACROIX is a family-owned, publicly listed industrial group. We design and manufacture connected equipment for managing critical infrastructure: water, energy, mobility and buildings.

Our Environment activity employs over 430 people worldwide and supports public and private operators with robust and cyber-secure remote management solutions (SOFREL, SAE...). With €123M in revenue and strong growth ambitions, we operate in more than 12 countries across Europe, the Middle East and Asia.